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LI Shu



ORCID: 0000-0003-4402-1674

 email: lishu@psych.ac.cn;  s.li@UNSWalumni.com

Chairperson: International Congress of Applied Psychology (ICAP) 2022 Scientific Committee

Editor-in-Chief: Acta Psychologica Sinica (心理学报)

Chairperson of Academic Committee: Institute of Psychology, Chinese Academy of Sciences & Department of Psychology, University of Chinese Academy of Sciences

Founding President: Committee of Psychology in Decision Making, Chinese Psychological Society


His research interests are in the area of behavioral decision making. He has been focusing on research on mechanism underlying decision paradoxes, anomalies or effects. Nowadays, by applying these effects, he devotes himself to research on nudging people toward making better decisions about health, wealth and happiness. He published his research both in Chinese and English which has appeared in over five-dozen journals such as Psychological Science, Journal of Experimental Psychology: General, Judgment and Decision Making, Journal of Behavioral Decision Making, Organizational Behavior and Human Decision Processes and Thinking and Reasoning. He is the author of the academic book ‘An Equate-to-Differentiate Way of Decision-Making’. His research featured in major media outlets such as 新闻早餐,科学网, 中科院之声, and The Washington Post .